We have all been there — standing in front of the recycling, compost, and landfill bins wondering where a piece of garbage is supposed to go. At RethinkWaste, we realize this confusion is common, which is why we work every day to help our community understand proper sorting practices, reduce contamination in recycling and compost, and keep valuable materials out of the landfill.
But even with strong community effort, plastic waste continues to grow. Plastic is present in countless products and their packaging. As production increases, so does the amount that ends up in our landfills, the environment and as a result, our bodies.
There is, however, an economic solution called the circular economy that can solve this problem. In a circular economy, materials are kept in circulation through reuse, repair, recycling, and repurposing. A circular economy dramatically reduces waste, saves energy, and lessens the need for extracting raw, non-renewable natural resources like the petroleum used to make plastics.
This solution has been implemented in many ways, big and small, all over the world, and is a key strategy for eliminating waste and pollution. Rather than continuing down the road of single-use plastics because they are “cheap and convenient,” the circular economy creates a closed loop system where materials are continuously reused.
Products can be made with stronger materials so that they last longer and do not need to be replaced as often. They can also be designed to be easily disassembled and repaired, allowing individual parts to be replaced, rather than throwing away an entire item due to one small issue.
When applied to plastics, a circular economy aims to keep plastic materials in use and out of landfills. In a circular economy, plastics are designed to be reused or recycled into new products rather than wasted after a single use. This can include creating packaging that can be easily reused or recycled, using standardized materials instead of mixed plastics, and pushing manufacturers to take responsibility for collecting and processing the plastic they produce.
In California, major steps are being taken to move toward a circular economy. Senate Bill 54 (SB 54), the Plastic Pollution Prevention and Packaging Producer Responsibility Act, requires producers of single-use packaging and plastic food service ware to reduce plastic use, increase recyclability and composability, and take responsibility for the full life cycle of their products. The law sets ambitious targets to reduce single-use plastic packaging by 25 percent and ensure that all packaging is recyclable or compostable, while promoting investment in statewide recycling infrastructure. By shifting responsibility from the consumers to the producers, SB 54 encourages more thoughtful product and packaging design, investment in more robust recovery infrastructure and a statewide move toward a system that handles natural resources responsibly.
At RethinkWaste, we play a key role in supporting this transition by educating our community, managing one of the region’s major recycling facilities, and supporting policies that reduce waste. When residents sort correctly at home by placing recyclable plastics in the correct bin, they help ensure materials can be successfully processed and turned into new products rather than being sent to the landfill. You can take a simple but meaningful step toward a circular economy by choosing reusable options whenever possible, whether that means using a refillable water bottle, packing lunch in a reusable container, or bringing your own bag when shopping. These small choices reduce reliance on single-use plastics and help keep materials circulating longer. The circular economy offers an effective alternative to the traditional single-use, linear model that has dominated for decades. By designing durable products, reducing unnecessary packaging, and valuing materials instead of treating them as disposable, we can create a cleaner, healthier, and more sustainable system. Together we can build a more responsible future where resources are reused, waste is minimized, and our environment and health are prioritized.


